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Social Media Marketing Trends for 2022

Posted on 1st December 2021

Its crucial to stay ahead of your competition by researching the future social media marketing trends and implementing them in your marketing strategy. Businesses will miss out if they are still using outdated or ineffective strategies to reach their audience. This blog will give you 5 social media marketing trends for 2022, to prepare your business for the upcoming challenges and stay ahead of your competition.

Live Content

Lives, reels, and podcasts are becoming increasingly popular due to the covid-19 pandemic and will continue to be popular in 2022. Research shows that consumers spend three times longer watching live video than they do watching pre-recorded video.

Live video is more engaging, as the audience get behind-the-scene insights into your business and feel they’re a part of it and can influence the content, rather than just passively watching.

How Business’ Can Utilise Facebook Live for Maximum Visibility

Posted on 26th November 2021

Facebook Live is a feature business owners may not first consider when planning to boost engagement and organic traffic to their page, but it can be a really handy tool to do exactly that. It can bring in more viewers than a post may attract, and will enable you to really explain to your audience what you’re talking about, and the passion behind it.

Before just selecting to go live, pick a topic you want to talk about. You can always present the question to your audience, asking what they’d like to hear from you. Then, you’ll be able to really find out what is likely to bring you engagement from your audience, and allows you to show them you’ve taken their suggestions into consideration.

The New Public Groups Experience, With New Admin Tools

Posted on 12th November 2021

On the 9th November Facebook launched a new, more open Public Groups experience, that will grow your group’s reach, membership, and participation.

Helping to grow communities and help more people become part of communities. Their goal is to grow diverse perceptions and increase authentic conversations across Public Groups, while giving admins powerful new tools to keep their groups safe and the quality of conversations high.

The new Public Groups experience is more accessible to people on Facebook, with many benefits for admins:

• It allows the admin to easily grow their community by letting members instantly join their group. Facebook wanted to make it easy for people to join

How To Build Relationships With Clients On Social Media

Posted on 28th October 2021

Using social media to build relationships with clients is a MUST. There are huge opportunities when using social media to build customer relationships, including building brand loyalty, increasing your bottom line, enthusiastic customers will tell their friends and family about you meaning more brand awareness and maintaining good customer will improve repeat sales.

Research has shown that 87% of customers said that their online interactions with a company made a positive impact on that customer's likelihood of making a purchase from that company. That is enough reason alone to move much of your customer relationship management to social media. All you have to do is learn what kind of changes are happening, and how to best take advantage of it. Here are some tips you can incorporate right now to build stronger customer relationships using social media…

Communicate

Communication is an essential way to build customer relationships. Good communication helps businesses develop trust with clients and clearly

Turn Your Personal Profile Into A Lead Generating Machine

Posted on 8th October 2021

Lead generation is the process of attracting and converting your target audiences in your product or service. The goal is to guide prospects through the buyer’s journey to the end of the sales funnel.

Leads are essential to the sustainability of your business, they expand your market, grow your following, boost revenue, build visibility and awareness and improve lead quality

Follow these stages, be consistent and you will see success when turning your personal profile into a lead generating machine.

Getting A Plan In Place

Your business should have an effective lead generating plan in place as it makes your sales team more productive. When you develop a flow of qualified leads for your sales team, they can close more sales. A valuable plan also needs to drive people to a single offer, this is extremely beneficial for your profile, as offers help you bring back current customers and attract new ones to your business.

Why Businesses Owners Should Embrace Facebook Live

Posted on 27th September 2021

Facebook Live is a Facebook feature that allows users to film and stream live video footage. If your company has a Facebook page, you can use Facebook Live to broadcast real-time video. As with all Facebook content, if you create a Facebook Live video, you can determine who within your audience and outside it can see it.

Research shows that 85% of people say they're more likely to watch a live broadcast on Facebook than on TV because of the opportunity to get involved and interact. Facebook also reports that comments on live videos increase ten-fold compared to standard video content.

Facebook Live can be a useful tool for businesses looking to better engage with their audience on the world's biggest social media platform with over 2 billion users. Real-time video can make your viewers feel like they’re getting an exclusive first look at your company’s everyday happenings. This way, Facebook Live can help create brand loyalty and customer relationships.

How To Write Good Copy

Posted on 22nd September 2021

Copywriting is one of the most critical elements of any and all forms of marketing and advertising.

Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is re-arranging words to make things sell better. It’s salesmanship in text form. If you want more traffic, more leads and more sales then you need to copywrite.

It's easy to recognise good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out.

AIDA Copywriting Formula

Everyone’s goal from a social media post or blog post is for someone to take some sort of action. That could be to buy a product, download a freebie, etc.

To get someone to take the action you need to take them through the 4 components of AIDA. AIDA stands for:

A – Attention: Use techniques to grab their attention e.g. an attention-grabbing headline. That’s the first thing you have to do with your copy.

I – Interest: Now that you have their attention use techniques to cause them to become interested and keep on reading.

Should you have a Social Media Plan?

Posted on 9th September 2021

Pretty much every business has a social media presence but being successful on social platforms takes more than just posting daily updates. You need to know what your goals are and who you are trying to reach? Do you understand the type of content that your audience truly cares about and why they would want to engage with you? Answering those questions and moving beyond a simple social presence requires a strategic plan.

A social media plan outlines what you want to achieve on social media and how it supports your overall marketing strategy. It helps identify your target audience, what social networks to join, and the type of content to develop and share.

Why should businesses have a social media plan?

Having a social media strategy in place will ensure that your social media efforts are more effective and are working to support your business goals.

Why Business Owners Should Use Video Content On Social Media

Posted on 6th September 2021

Video is the ultimate marketing tool, it allows businesses to be concise, unique, and capture viewer's interests in the first few seconds. Video content should ideally be between 1-2 minutes long. Long enough to maintain the viewer's attention but short enough to leave them wanting more. This length can engage distracted customers, encourage followers to act, draw out powerful emotions, help build trust, build brand awareness, and more.

A video puts a face to a name and allows your audience to see the genuine nature of your business. People like buying from people if they have confidence in you that hugely increases their likelihood to buy from you. Video is one of the top shared pieces of content on social media.

It’s estimated that the average person will consume more than 100 minutes of online video per day, that’s the equivalent of watching 25 videos per day!

When creating video for your business remember you don’t need a production crew, huge budget, actors, or special skills. You can grow your business and reach more people by creating inexpensive, high-impact videos, simply just on your phone.

Pre-recorded vs live content

Live and pre-recorded content offer unique value to the viewer and can increase engagement depending on how you run it.

When deciding whether your video should be live or pre-recorded, consider what you want to achieve. Are you trying to engage your audience or present information? Is expressing your brand’s authenticity more important, or creating a wow factor? Does the content require mobility or a professional and polished delivery?

Why Business Owners Should Utilise FB Groups To Gain Visibility

Posted on 3rd September 2021

Facebook groups are a strong marketing tool, allowing you to attract new customers and engage current ones with exclusive content, community, and support. These groups are a place to communicate about shared interests with certain people. You can create a group for anything, e.g., your family reunion, your after-work sports team, or your book club.

With the power of Facebook groups for business, brands have an opportunity to build communities and long-lasting relationships with customers. As you have access to Facebook’s 2.41 billion active monthly users.

There are three types of privacy settings to choose from for your Facebook group; Public, Private and Private and hidden.

Public

With a public Facebook group, anyone can see what members post or share. Any user who has a Facebook account can see the list of members, admins and moderators.

How to win more business through social media

Posted on 27th August 2021

Are you winning business on a weekly basis through social media?

Most people don’t win business from social media because they don’t have time, don’t know what to post, don’t know when to post, don’t know how often to post, and simply lack the discipline to post regularly.

Social media is vital for a business as it increases the brands awareness, builds up your credibility and brand online. As well as drives traffic off social media to your website.

Creating a social media strategy is essential if you want to win business consistently.

This blog covers everything from why you’re currently not winning business through social media, and the four simple steps to create your strategy.

Why businesses should use Facebook ads

Posted on 20th August 2021

Facebook has over 1.9 billion daily active users; meaning it makes sense for businesses to use Facebook to boost their business. With 80 million small-medium sized businesses on Facebook (an increase of 23% year on year) and 6 million of those choosing to advertise on the platform - there certainly is a big reason to choose Facebook as one of your main marketing channels.

Facebook has a variety of features including Facebook ads. Facebook ads help businesses get more visibility for their Facebook content and boost traffic to their core website content. Since Facebook ads keep your audience engaged, it also helps your marketing strategy reach a new audience or market you never knew existed. Ultimately, if you advertise on Facebook, customers will get to know your brand, products, or services in a click of a button.

In case Facebook ads are still vague to you, let’s talk about why you need to be investing in them. Here are some of the benefits of Facebook ads that you need to know.

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